Hong Kong, September 6, 2002 - Mudd Jeans today opens its world-first concept store in Hong Hong, marking an important milestone for the Group's business rollout in the Far East. Another flagship was also established in South Korea, following the opening of a concept store at U-Mille Coex Mall in Seoul on the same day.

Hong Kong's first flagship store is located at Shop 123-127, First Floor, Nu Front, Excelsior Plaza, Causeway Bay. With a floor area of over 2,000 sq ft, the shop will display Mudd's fashion culture: "Set the trends, don't follow them!", carrying a complete array of Mudd's hippest jeans, tops, sweaters, footwear, bags and houseware.

Mr Kenneth Lai, Consultant of Mudd Jeans (Far East) Limited, said: "Mudd is kicking off its active business developments in the region today, with the opening of two shops in Hong Kong and South Korea, of floor areas over 2,000 sq ft and 5,000 sq ft respectively. We're here to show our customers the Mudd way, and a total attitude to hip and dirty fashion. Mudd's customers are the Britney Spears set, who would simply love our chic setting."

Mudd Jeans (Far East) is also opening Hong Kong's first Denim City in Silvercord, Tsimshatsui this October. This innovative concept will be realized in a retail space of over 20,000 sq ft where customers will be denim-crazed by Mudd and other world-class jeans brands.

"We do not have any concept stores in the US. Our merchandise are all distributed through wholesale to department stores. This is a new trial for Mudd, blending the Mudd image with Asian shopping cultures. We are fully confident of this new retailing venture which will further our advances into new geographical and business fronts," added Mr Dick Gilbert, President of Mudd Jeans US.

Mr Lai concluded: "Mudd Jeans is a very young brand, but she is growing at an amazing speed. Since 1995, Mudd has already appointed 19 licensees worldwide. We plan to embark on a franchising programme to bring Mudd to China, Korea, Japan, Thailand, Singapore, Malaysia, Indonesia and Taiwan. Market conditions are still tough in Hong Kong, but I believe that with innovation, total quality management and value, retailers can create and defend their niche among competitors."

Mudd addresses:
Hong Kong: Shop 123-127, First Floor, Nu Front, Excelsior Plaza, Causeway Bay
Korea: Republic of U-Mille Coex Mall, Wlla Lake Road, Seoul

About Mudd Jeans www.muddjeans.com
Mudd Jeans was launched in the US in 1995 and to date has 19 master licensees worldwide for a total collection of jeans, sweaters, T-shirts, jackets, footwear, swimwear and stationery. Mudd Jeans is the fastest growing junior fashion brand in the US with global sales exceeding US$500 million. It has been named the best denim brand in the US by several leading industry publications. Mudd Jeans (Far East) is the exclusive manufacturer and distributor of the full array of Mudd Jeans merchandise in the Far East region (including Japan and Taiwan). Headquartered in Hong Kong, Mudd jeans (Far East) also operates a worldclass fashion hall in Guangzhou, China. Mudd Jeans (Far East) has appointed Mr Kenneth Lai as consultant, who brings to Mudd Jeans extensive experiences in building brands such as Theme, Body Glove, Calvin Klein Underwear and Yohji Yamamoto in Hong Kong.

Issued by :
Mudd Jeans (Far East) Limited

Through :
t6.communications limited
Jenny Lee or Ruby Chang or Jeannie Ng
tel: 2511 8388 / fax: 2511 8238
URL : http://www.t6pr.com
email: enquiry@t6pr.com