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Jackie Chan Launches JC Flavor
The brand's first foray into food business
Hong Kong, March 31, 2005 - Jackie Chan, a brand owned by superstar Mr Jackie Chan and managed by C&R International, announces the debut of JC Flavor as the latest addition to the brand's expanding collection of menswear, childrenwear, footwear, accessories, timepieces, eyewear and toys. The first products under the JC Flavor banner include oatcakes, cookies and chocolates, which are scheduled for launch in the second half of this year. JC Flavor will initially be marketed in Hong Kong and China, to be followed by a worldwide rollout.
JC Flavor combines fine gourmet heritage with health consciousness. Taking aspirations from Jackie Chan's quest for excellent quality, JC Flavor aims to bring to the connoisseurs healthy and tasty food manufactured by renowned houses around the world.
The debut oatcakes series is a collaboration of JC Flavor with Walkers Shortbread Ltd., a three-time winner of the Queen's Award for Export. Walkers produces oatcakes that are high in fibre and are made with pure Highland water with only the finest oatmeal. The oatcakes are made with vegetable oils, high in polyunsaturates. JC Flavor has commissioned Walkers to produce a series of Highland Oatcakes, Cheese Oatcakes, Cocktail Oatcakes and Organic Oatcakes. The oatcake series will contain no artificial flavorings or colorings of any kind, and are suitable for vegetarians. JC Flavor believes that its oatcake series will soon become a favorite snack for the weight-conscious office ladies.
Walkers was founded in 1898 and has been granted the Royal Warrant of Appointment by Her Majesty the Queen. This will be an exciting collaboration between a Scottish specialty and an Eastern name-brand.
Blue Farm Company Ltd., a major confectionery manufacturer, is another partner of JC Flavor. Jointly they aim to produce a variety of All Wheat, Multi-vitamin and High Calcium Cookies. Blue Farm currently exports to the US, Australia, Hong Kong, Japan and Singapore.
JC Flavor is also joining hands with Italian house Venchi (formerly Cuba Venchi), a name representing cholocate since 1878. Venchi offers the world chocolate in its purest form, keeping 125 years of tradition of chocolate making by artisan confectioners. The JC version of Venchi will of course be healthy, but still maintaining the taste of true luxury. The chocolate series will also be introduced in the second half of 2005.
JC Flavor adds flavor to your everyday life.
About Jackie Chan
Jackie Chan was created by Mr Jackie Chan under his vision of building a brand of the Chinese. The brand now has an extensive offering of menswear, childrenwear, footwear, accessories, timepieces, toys and food items, being sold in China, the US, Taiwan, Korea, Japan, Singapore, Malaysia and Thailand.
About C&R International
C&R International was founded in 1989 to tap the market opening for fine, fashionable and competitively priced leather goods. Under the founder's vision to build a vertically integrated brand management house, C&R branched into apparel and accessory operations in 1994 with a rapidly growing list of brands under management, including Swatch and Giovanni Valentino.
It is the Master Licensee of Jackie Chan, overseeing the brand's product development, procurement, market analysis, marketing and retail management.
The company has established a CNR Management System on the platform of the ISO9001 quality assurance system. C&R has also achieved accreditation from Lloyd's Register Quality Assurance and ISO9001:2000 for all key operations.
Issued by : Through :
C&R International (Holdings) Limited
t6.communications limited
Ruby Chang or Winnie Pang
tel: 2511 8388 / fax: 2511 8238
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