JC Collection is created as an up-market lifestyle fashion label for youthful men who are upwardly mobile, with easy-going charm and off-the-wall wisdom. It is designed to provide the most fashionable, European lifestyle for trendy, suave and URBANE urban settlers, an up and coming group of metropolitan men who are well informed of world trends and know how to look good. The collection represents a combination of world-class brand images, astute market insights and marketing competencies, merchandising capability, and global distribution and sales network. It is a natural extension of Jackie Chan's star quality to the fashion front.

"Live it, love it was the theme of the new tourism campaign of Hong Kong in which I was honored to take part. Coincidentally, these are also the elements behind my fashion collection, reflecting the inherent, true essence of martial arts - harmony with our environment, peace of mind and sense of tolerance. It is with a deep sense of pride that I bring to you a totally new wardrobe that is ahead of the fashion league you can find in China. It is about fashion you would love to live in," noted Jackie Chan, Brand Owner of JC Collection.

JC Collection helps its uptown followers get dressed up in the most updated European trends in terms of color, fabrication, styling and silhouettes. The package is totally versatile, translated into a variety of stories, focused on two main directions and indicated so by two different lines.

JC Collection - The JC Collection label defines the new formal dressing that incorporates a relaxed attitude, endeavoring to change the rules of suiting oneself in China. A majority part of this total collection is imported from Italy, supplied from houses serving Louis Vuitton, Prada, Christian Dior and other prestigious designer labels in Europe. JC Collection engages the merchandising expertise of Europe's top-class suppliers in constructing its line of suits, blazers and pants, which carries the brand's commitment to quality.

JC Jeans - China has come a long way to get its casual wardrobe updated. Young men pick up a new attitude on their way out. Under this label, the first line JC Sports/Casual is relaxed and features uniquely trendy silhouettes, reflected in a diverse range of woven and knitted fitted tops coordinated with an assortment of easy but uptown styles. The second line and must-haves for casual Fridays, JC Jeans/Denim is created from a basic denim model to bring something to everyone, from the executive to bohemian. The diverse range of jeans incorporates state-of-the-art laundry and washed effects, presented in a selection of the best quality cotton denim and twill fabrics imported from Hong Kong.

"We are delighted to work with our Master Licensee C&R to make JC a global brand in fashion, and eventually in every mode of lifestyle, that upholds the utmost 'Jackie Chan' philosophy and attitude," said Irene Chau, Vice President, TideMark Enterprise Ltd, Trademark Owner.

Bon Ng, Chairman and CEO of C&R, Master Licensee of JC Collection, said: "Formal dressing has been the mainstay of men's fashion in China until recently when a new attitude favoring liberation and comfort emerges with progressive economic development. This exactly is the niche of JC Collection, which adds the crucial lifestyle attitude to everyday wear to introduce a new easy way of dressing. We are honored to be awarded the exclusive license by Jackie Chan to develop and manage an apparel and accessories collection that bears his name. We have full confidence that JC Collection will soon become a household name in every major market in the world."

Kenneth Lai, Brand Consultant of JC Collection continued: "Jackie Chan is truly the ultimate international star from Hong Kong. His collection, like him is the only star quality fashion blending the best of Eastern substance and Western lifestyle. I am extremely proud to be a part in the realization of this new fashion concept which simply does not exist in China."

JC Collection comes in a complete lineup of menswear, leather goods, footwear, eyewear, timepieces and other fashion accessories, all created in the same image and quality that the name upholds.

Jackie Chan Shoes is a key component of the JC Collection, created and managed by Techrich-USA Inc. Johnny Lee, Head of Techrich-USA explained: "Jackie Chan Shoes is created under the 'Dragon' image and spirit with a vision to advance the footwear industry in China and to make the brand another legendary success. The overall tone of the footwear collection is sophisticated, casual and updated. Incorporating the latest manufacturing details in the aspects of comfort, functionality and fashion trends, Jackie Chan Shoes is a master piece in Chinese ergonomics."

Bon Ng concluded: "Our master business plan for JC Collection envisages the first flagship store to open doors in Beijing in the first quarter of 2004, to be followed by an active network rollout in Asia, Europe and North America driven primarily by franchising and licensing programs."

For details of JC Collection, please visit www.genius-u-l.com.

Issued by :
C&R International (Holdings) Limited

Through :
t6.communications limited
Jenny Lee or Ruby Chang
tel: 2511 8388 / fax: 2511 8238
email: rubychang@t6pr.com
URL : http://www.t6pr.com