November 8, 2009 - Eu Yan Sang (Hong Kong) Limited today unveiled its celebration programme in Hong Kong to mark the brand’s 130th birthday. The ceremony was hosted by Mr Richard Eu Yee-ming, Group CEO, Eu Yan Sang Group and Ms Alice Wong Suet-ying, Managing Director, Eu Yan Sang (Hong Kong) Limited.
The Hong Kong anniversary programme represents a collaboration between Eu Yan Sang and social enterprise Skyhigh Creative Partners to provide an opportunity for aspiring young local talents to put their creative vision into practice. Over the past two months, the young creative team at Skyhigh was engaged to design and develop programming for an online game based around Eu Yan Sang’s “Bak Foong Pills” as well as a health quiz to offer educational information through fun. The youngsters also assisted in the production of a documentary video to capture Eu Yan Sang’s 130 years of progressive development, and the display design of the anniversary exhibition held at Olympian City.
Mr Eu remarked at the ceremony: “In this momentous year, we are celebrating our 130th birthday by supporting a range of community projects across the region in order to continue my ancestors’ caring legacy. I am honoured to take this opportunity to announce that we are establishing the Eu Yan Sang Charitable Foundation as an initiative to underline our mission of serving mankind.”
Ms Wong added: “We plan to kick-start the foundation in 2010 with an initial endowment of HK$2 million, which will support the rollout of more community work in the years to come. We are privileged to be a part of Hong Kong people’s collective fond memories, and it is a true honour to have the opportunity of helping those in need through our foundation. I am very impressed with the passion and creativity of our young talents, who have brought new dynamic perspectives into the Eu Yan Sang brand.”
Eu Yan Sang’s 130th anniversary programme unfolds in Hong Kong with an exhibition held at Olympian City mall, West Kowloon, from 6 to 11 November 2009, where visitors are able to walk down a memory lane of Eu Yan Sang’s history, and to participate in fun-filled online games. The company is also launching a campaign to look for a new baby-icon for its “Bo Ying Compound” promotions in 2010. Babies aged two or under are invited to participate in the contest, either during the exhibition or by submitting photographs online. Eu Yan Sang (Hong Kong) looks forward to unveiling a new ‘face’ for “Bo Ying Compound” in the coming year.
Please visit www.eu130.com for more details about Eu Yan Sang’s 130th anniversary celebrations in Hong Kong.
About Eu Yan Sang International Limited (SGX: EYSI)
Listed on the Singapore Exchange, Eu Yan Sang International Limited (Eu Yan Sang) is one of the largest Traditional Chinese Medicine (TCM) groups in South East Asia and a leader in adopting a scientific approach in the production of TCM products. Currently, the Group offers more than 300 products under the Eu Yan Sang brand name and over 1,000 different types of Chinese herbs and other medicinal products. Manufacturing activities are carried out in two of its GMP-certified (Good Manufacturing Practice) factories located in Hong Kong and Malaysia. As of 30 September 2009, Eu Yan Sang has an extensive distribution network comprising more than 150 retail outlets in China, Hong Kong, Macau, Malaysia and Singapore. The Group also operates a chain of 20 TCM Clinics in Singapore and Malaysia, and one Integrative Medical Centre in Hong Kong.