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Opening of Two New Embry Form Specialty Shops
"Double Happiness" to Celebrate 28th Anniversary

Hong Kong, December 13, 2003 - Embry Form, a major lingerie brand, announces that it has opened two new Specialty Shops at shopping hotspots - Russell Street in Causeway Bay and Pioneer Centre in Mongkok - to celebrate its 28th anniversary in Hong Kong. What's more, a series of promotional activities has also been kicked off to rejoice with customers in Christmas festivity. Embry Form enhances the alluring appeal of customers "inside" and accentuates their captivating look outside.

New Bra Trade-In

As part of the 28th anniversary bliss, customers will enjoy HK$28 off the regular price of a brand-new Embry Form bra, upon presentation of an old bra of any brand. This special offer is valid only at the following Embry Form Specialty Shops until December 31, 2003.

Embry Form Specialty Shops: Plaza 2000 in Causeway Bay, Pioneer Centre in Mongkok, Metroplaza in Kwai Fong, Cheung Sha Wan Plaza, The Olympian City 2, Plaza Hollywood, Kowloon City Plaza, Grand Century Plaza in Mongkok, Fitfort in North Point, Paradise Mall, Citylink Plaza in Shatin and Tuen Mun Town Plaza. Exclusive Privileges Available at Two New Specialty Shops

Embry Form has further expanded its retail operation with the opening of two new specialty shops at shopping hotspots - Russell Street in Causeway Bay and Pioneer Centre in Mongkok. These two latest additions in Hong Kong have enlarged Embry Form's sales network to 12 specialty shops, or a total of 38 retail points including concessionary counters. The new shops are located respectively at Shop No.7, G/F., Plaza 2000, 2-4 Russell Street, Causeway Bay; and Shop No.108, 1/F., Pioneer Centre, Mongkok.

Upon purchases of a specified amount at these two new shops before December 31, 2003, customers will enjoy the following exclusive privileges (while stock lasts):

  • One free boxed panty for purchases of HK$250
  • One free boxed panty and a calendar for purchases of HK$350

New Collection - Comfitable

Embry Form's latest lingerie collection, Comfitable, is made of environmentally friendly materials. It is super-slim, airy and keeps you dry all the time with its moisture absorption and sweat evaporation features. What's more, it is anti-static and its square elasticity allows a perfect comfortable fit - it returns 100% to its original shape no matter how much it is stretched. Comfitable is tantamount to a pampering second skin that gives you a sensational feeling of comfort that you have never experienced before.

Characteristics and Styles

Characteristics¡GHigh degree of air permeability and moisture absorption due to extreme light weight construction; 100% full memory recover; Square elasticity, Highly comfortable; Anti-static; Environmental friendly

Styles: Five colours in black, pastel yellow, pastel green, pastel pink and light skin tone; 1/2 and 3/4 cup models; detachable/exchangeable shoulder straps, and also matching panties.

Price: Bra at HK$188, Panty at HK$59-69.

Customer hotline: 2418 8211

About Embry Form
Established in Hong Kong in 1975, Embry Form operates under the corporate philosophy of "building a solid foundation in Hong Kong, extending its reach to China and upholding a global vision". From a manufacturer, it has flourished into a lingerie enterprise with nearly 4,000 employees and a retail network spanning across Hong Kong, Macau and some 40 major cities in China with over 1,000 sales counters and shops. Embry Form's remarkable performance has won it the honour of being "Number One Selling Lingerie Brand in China" for six consecutive years from 1997 to 2002. The Group has developed a number of successful brands, including "Embry Form", "Elaine" and "Fandecie".

Digital photos of new shop grand opening can be downloaded at
http://www.t6pr.com/files/ef.

Issued by :
Embry Form (Hong Kong) Co., Ltd.

Through :
t6.communications limited
Ruby Chang¡þFrances Lam
tel: 2511 8388 / fax: 2511 8238
email: enquiry-at-t6pr.com (use "@" to replace "-at-")
URL : http://www.t6pr.com


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