![]() MEDIANATION INC., a leading outdoor advertising company in China, offers 270,967,000 shares for a total of HK$704 million - HK$1,030 million
(Hong Kong, January 14, 2002) - MediaNation Inc. ("MediaNation" or the "Company"), a leading outdoor advertising company in China, announced today the details of the Company's plan to list on the Growth Enterprise Market ("GEM") in Hong Kong. Headquartered in Hong Kong, MediaNation is a leading outdoor advertising company that offers advertisers one of the largest networks of outdoor advertising in the PRC and Hong Kong. The Company and its shareholders plan to raise between HK$704 to HK$1,030 million to expand the bus and metro advertising businesses, grow the new street furniture business, further develop the printing and media inventory management system and repay certain existing debt. The Company and its shareholders will offer approximately 271 million shares (with an over-allocation option for an approximately 41 million shares). The Hong Kong public offer is comprised of approximately 27 million shares. The international offering is comprised of approximately 244 million shares. The Company and shareholders are offering approximately 44.8% of the issued share capital. The issue price for the Hong Kong Public Offering and the International Placing is between HK$2.60 and HK$3.80 per share. The Hong Kong Public Offering will commence on Monday January 14, 2002 and close at 12:00 noon on Thursday, January 17, 2002. Dealing in the shares on the GEM is expected to begin on Thursday, January 24, 2002. Deutsche Bank is the Global Coordinator, Sole Bookrunner, Lead Manager and Sponsor of the Share Offer. Kam Ling, Executive Director and Chief Executive Officer of MediaNation, said: "The outdoor advertising industry in China is very fragmented. The proceeds of our public offering will allow us to leverage our market leadership and aggressively pursue a growth strategy through acquisitions, the development of our existing network and the introduction of innovative outdoor advertising mediums." The Company plans to allocate approximately HK$220 million to expand its street furniture business, including approximately HK$120 million for the development of the Shanghai newspaper kiosk project and HK$100 million for other street furniture formats such as in-mall displays. The Company plans to build, install and advertise on 2,000 kiosks in Shanghai and 4,000 in-mall displays over the next two years. MediaNation plans to utilize approximately HK$103 million for the further development and expansion of its bus and metro advertising business, approximately HK$7 million to fund the further development of its printing and media inventory management system, approximately HK$5 million to expand the i-Result database and approximately HK$159 million to repay certain existing debt. Since its inception in 1992, MediaNation has experienced rapid and consistent growth in both the size and diversity of its product and network portfolio. The Company's network includes the exclusive rights to advertising displays on more than 17,000 buses in 17 major cities in the PRC, 4,795 buses operated by two of the three largest bus operators in Hong Kong and five out of the seven metro lines currently operating in the PRC. Along the way, MediaNation has built a diversified customer base of more than 1,300 domestic and international advertisers. The Company had revenue of HK$105.2 million, HK$236.4 million and HK$418.8 million in the years ended December 31, 1998, 1999 and 2000, respectively. In those same years, MediaNation had EBITDA of HK$27.7 million, HK$52.2 million and HK$109.7 million, respectively. For the six months ended June 30, 2001 MediaNation generated revenue of HK$204.3 million and EBITDA of HK$34.6 million. With a leading position in bus and metro system advertising, MediaNation is well positioned to expand into new outdoor advertising formats, such as newspaper kiosks and other forms of "street furniture.'' Moreover, the Company has developed, through a subsidiary, i-Result, a database of outdoor advertising information that the Company uses to offer integrated outdoor media planning and buying services. i-Result is a service model that is based on information, planning, buying and other media services. The scope of coverage includes all forms of outdoor media, including billboards, neon signs, lightboxes and transit media. Summerine Chan, Co-Founder and Executive Director of MediaNation, commented: "MediaNation is an established outdoor advertising company with a solid track record and experienced management team. With China's accession to the World Trade Organization, we are confident that multinational and domestic companies will rely on cost-effective advertising to reach out to China's mobile and increasingly affluent population in a competitive environment. We are one of the largest media operators of outdoor advertising in the pan-China region, and stand to profit from this growth as we expand our exclusive advertising network in China's major urban centers." Outdoor advertising has emerged as a powerful medium to reach target audiences on a mass scale. Outdoor advertising is the fastest growing advertising sector in the PRC, with a 24.1% compound annual growth rate ("CAGR") from 1990 to 2000. In Hong Kong, outdoor advertising has grown at a CAGR of 16.2% from 1990 to 2000. This strong growth is due to the effectiveness of outdoor advertising, which is relatively cost effective, generates repetitive viewing and reaches potential customers close to points of sale. From 1990 to 2000 the advertising sector in the US and Europe experienced a CAGR of 1.2% and 3.8%, respectively. MediaNation is well positioned to benefit from increased demand for outdoor media advertising in China and Hong Kong because of its vast media network and promising contracts for expansion. -Ends-
The information contained herein is not for publication or distribution to persons in the United States of America. The securities referred to herein have not been and will not be registered under the US Securities Act of 1933, as amended, and may not be offered or sold without registration thereunder or pursuant to an available exemption therefrom. The materials do not constitute an offer of securities for sale in the United States; the securities may not be offered or sold in the United States absent registration or an exemption from registration; and any public offering of securities will be sold pursuant to a prospectus that may be obtained from the issuer or the selling security holder that will contain detailed information about the Company and management, as well as financial statements. For Further Information:
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