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QIN JIA YUAN MEDIA SERVICES COMPANY LIMITED
Shun Tak Holdings Limited raises stake in QJY Media to over 5%

Hong Kong, March 17, 2008 - Qin Jia Yuan Media Services Company Limited (HKEx: 2366) announces it was notified by Shun Tak Holdings Limited (HKEx: 242) that on March 13, 2008 the latter increased its stake in QJY Media’s issued share capital by 1.25% to 5.05% at an average price of HK$4.836 per share with an aggregate consideration of approximately HK$37.6 million.

Dr Anita Leung Fung Yee, CEO of QJY Media, is delighted to welcome Shun Tak as a substantial shareholder owning more than 5% in the Company. She believes the investment is a long-term one for Shun Tak and that it will lead to more future potential collaboration between QJY Media and Shun Tak.

Dr Leung also looks forward to achieving synergies from the resources and business plans of Shun Tak in tourism, entertainment, conference and exhibition and transport, and leverage it for the development of QJY Media’s entertainment business and TV-focused advertising platform in Mainland China. The collaboration between the two companies is expected to bring mutual benefits to both parties.

Dr Leung is confident that on the basis of the Company’s outstanding track record, QJY Media will attract more international institutional investors who are interested in pursuing strategic partnerships to tap the mainland market. This will be part of QJY’s future strategy and direction.

About Shun Tak:
Market Capitalization: Approximately HK$23.5 billion
Core Businesses: Engaged in different businesses, including shipping & transportation, hospitality, property development and investment.

About QJY Media:
Market Capitalization: Approximately HK$3 billion
Core Businesses: China-based, providing one-stop TV media services, including TV programming production, acquisition and selling, distribution, advertising, marketing in Mainland China. QJY Media has entered into long-term cooperation agreements with 9 major Mainland TV stations for TV production. It has also acquired exclusive advertising agency rights of 6 provincial TV channels and 1 satellite TV channel.

Issued by :
Qin Jia Yuan Media Services Company Limited

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