Dr Anita Maria Leung Fung Yee, CEO of Qin Jia Yuan said, "Those publications are of such high standard that the acquisition of the exclusive advertising rights is a risk free investment with good business development potential. The Group has begun discussing a long-term cooperation agreement with Rentokil Initial PLC, one of the largest business service companies in the world focusing on hygiene and cleaning support services. The revenues from advertisement placements and sponsorships which Rentokil Initial PLC has pledged will be a considerable amount." Leung Fung Yee also pointed out that Rentokil Initial PLC is a British listed company, with a market value of 3 billion pounds and a workforce of up to 90-thousand employees, conducting business all over the world. As the company focuses on developing the mainland China market, it will conduct long-term market promotion plans on high-effective and high-specific media such as Chinese Red Cross Weekly and Caritas Monthly.
Leung Fung Yee said that, according to survey results from a marketing research company, advertising expenses on domestic health foods, personal health products, medicine and medical instruments amounted to RMB 45,109, 786, 078.00 in 2005. It is predicted that they will maintain considerable growth in 2006. Base on such a market phenomenon, the Group is quite certain that this acquisition is commercially sound.
Leung Fung Yee added that, in recent years, of the advertising expenses of Chinese media, 75% have been invested in TV, with the remaining 25% in newspapers, magazines, radios, outdoor advertisement space, websites and so on. The Group has been focusing on the investment, production and distribution of TV dramas, as well as the planning of advertisements during the air time of TV dramas. At the same time, the Group takes the business of non-television media as their subsidiary. In addition to the latest acquisition, the group has also acquired 10-year exclusive advertising rights to ten children's and teenagers' magazine titles in China recently; subsequently speeding up the Group's strategic action of becoming a "supermarket of multi-media service".

