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QIN JIA YUAN MEDIA SERVICES COMPANY LIMITED
Announces the launch of eight TV drama series for 2005
With a total of over 260 episodes, or 4-fold increase from previous year
Hong Kong, January 17, 2005 - China's leading media and marketing services provider Qin Jia Yuan Media Services Company Limited (SEHK: 2366) today announces after its first annual general meeting since listing of proposed procurement of investments in eight TV drama series in 2005. The drama series will have in total 260-300 episodes, which represent a four-fold increase from the 58 episodes in which the Group has procured investment for in the financial year 2004. Investments for the drama series will amount to about HK$120-150 million but most of their sponsorship entitlements and overseas broadcast rights were already sold prior to shooting. It is anticipated that the drama series will bring income to the Group in the years to come.
Dr Leung Anita Fung Yee Maria, CEO of Qin Jia Yuan, explained: "All eight TV drama projects have concrete production plans and timetables, with all broadcast rights presold and part of the sponsorships secured. The selling price of the overseas broadcast rights for some of these drama projects, such as the rights for airing in Southeast Asia acquired by a Singaporean TV station, have set a new record. With Qin Jia Yuan's strong brand equity which is synonymous with quality and viewership assurance on the mainland, we are able to engage in business negotiations with distributors, TV channels and advertisers well ahead of shooting."
To enhance the Company's creative capability, Qin Jia Yuan will continue to identify and recruit professionals to join its creative team now comprising over 10 members. The team currently has a creation capability of 400 episodes of drama per year depending on the demand.
Dr Leung concluded: "The quality of TV drama production in China is expected to improve as the country lifts its ban on foreign participation. With a sound track record, leadership position in the market, and our one-stop capability from distribution service, advertising service to marketing service, we command a much stronger edge in this increasingly competitive market. We have utilized additional funds raised through our IPO to solicit the participation of leading actors, directors and scriptwriters in our future projects, with a view to further advancing our leading market share of the total advertising spending on PRC TV drama. We are confident of achieving more rapid and broad-based growth in the years ahead."
Joining the cast and creative team in Qin Jia Yuan's forthcoming projects are Chen Daoming （陳道明）, China's renowned actor whose most famous role is Emperor Kang Xi （康熙）, director Lee Wai Man（李惠民） renowned for producing swordsmen drama, scriptwriter Raymond Ip（葉廣蔭） and producer Poon Man Kit（潘文杰）.
About Qin Jia Yuan
Qin Jia Yuan Media Services Company Limited (SEHK: 2366) is a China-focused one-stop shop for TV media services, providing integrated programme, distribution, advertising and marketing and public relations services to production houses, advertising agencies and advertisers. The Group was listed on the main board of the Stock Exchange of Hong Kong on June 30, 2004 following a successful initial public offering. Its strategic shareholders include Aegis Group plc, a public company listed on the London Stock Exchange and one of the world's five largest media groups.
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Qin Jia Yuan Media Services Company Limited
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