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MegaBox and POPULAR Holdings Limited
open a "Mega Box of Knowledge"
The 20,000 sq-ft "Popular@MegaBox" to become the LARGEST single-storey book city in HK and cultural hotspot in East Kowloon
"Popular@MegaBox" is a hub for educational and cultural activities uniquely laid out on one floor ¡V a sharp contrast to the usual multi-storey bookshops. This innovative concept store is a one-stop shop of Chinese and English books, supplementary books, stationery, music, audio-visual and multi-media products. In addition, there is an Audio-visual Theatre equipped with top-notch AV facilities to encourage and inspire a wide array of interactive learning activities and interests for children from the ages of 3 to12.
POPULAR Holdings Limited Chairman and Managing Director Mr C. N. Chou said: "It is the business vision of POPULAR to always pioneer the market with creative changes. "Popular@MegaBox" represents an innovative breakthrough from the legacy model. We invite everyone to ¡¥explore the Learning World through POPULAR' by integrating a diverse spectrum of education, culture and science interests inside one shop."
The concept store is designed specially to cultivate an ambience of lifestyle and culture. On a single floor of 20,000 sq ft of vast space, products of different categories are placed in dedicated zones for easy browsing and shopping. Unique to "Popular@MegaBox" is, within the Children's area, the first ever multi-media Audio-visual Theatre covering 1,500 sq ft. where regular interest classes and interactive activities will be organized. This will be the ideal platform for parents and children to enjoy quality times together.
MegaBox Development Co Limited Executive Director & General Manager Mr Tom Tong said: "Both POPULAR and MegaBox are in the business of serving the families, and this innovative concept store can fully cater to the preferences of every family member. The Chinese University of Hong Kong has recently conducted a market research into the consumption pattern of Hong Kong shoppers and Mainland tourists in shopping malls. Many of the interviewees have expressed their interest in a ¡¥large book city' inside the malls, indicating the tremendous market potential of large bookstores. The idiosyncratic interactive area for parents and children also fulfils the aspirations of family consumers. The MegaBox and POPULAR partnership creates a win-win situation."
Located in the 1.1-million-sq-ft MegaBox, "Popular@MegaBox" is scheduled to open in mid-2007, further bolstering the status of MegaBox as the largest and ultimate retail, entertainment and dining destination in East Kowloon.
MegaBox is Hong Kong's first totally connected vertical mega-mall, a new retail and entertainment hot-spot and the largest shopping landmark in East Kowloon. Ranging over 19 storeys across 1.1 million square feet of retail space, MegaBox is scheduled for opening in mid 2007. For more information, please visit www.megabox.com.hk.
POPULAR Holdings Limited, a leading regional education group with strong operations in the pan-Asian region, was founded in 1924 and listed on the Main Board of the Singapore Exchange in 1997. POPULAR has an integrated business model strategically built on its core competencies in publishing, retail & distribution and e-learning. The Group has more than 40 subsidiaries in Singapore, Malaysia, Hong Kong, Macau, Taiwan, China, United Kingdom and Canada, and a total of 112 stores in Singapore, Malaysia and Hong Kong.
Press enquiries: t6.communications limited
Hong Kong, November 11, 2006 - MegaBox Development Co. Limited announced today that POPULAR Holdings Limited would be opening at MegaBox a 20,000 sq-ft innovative, interactive concept bookstore "Popular@MegaBox". Officiating at the lease signing ceremony were Mr C. N. Chou, Chairman and Managing Director of POPULAR Holdings Limited and Mr Tom Tong, Executive Director & General Manager of MegaBox Development Co Limited.
MegaBox Development Co. Limited
Caroll Li Tel: (852) 2318-6910 / Email: carollli@kerryprops.com
Carol Cheng Tel: (852) 2318-6913 / Email: carolcheng@kerryprops.com
Fax: 2967 1687
Veronica Park/Jenny Lee/Jeannie Ng
tel: (852) 2511 8388 / fax: (852) 2511 8238