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MegaBox Development Company Limited
At Hong Kong's first shopping mall uniform design competition,
a young designer's dream came true
The judging panel was comprised of five members, including Mr Freeman Lau, Chairman of Board of Directors, HKDC; Dr Raymond Au, Associate Professor, Institute of Textile and Clothing, Hong Kong Polytechnic University; Ms Janet Cheung, renowned Hong Kong fashion and uniform design consultant; Ms Lulu Cheung, a leading Hong Kong fashion designer; and Mr Tom Tong, Executive Director & General Manager, MegaBox Development Co Limited.
Mr Young Kowk Lun was the winner picked by the judges, with the three runners-up being Mr Ken Lo, Mr Penter Yip and Ms Angela Wan. Mr Young is studying fashion design at the Institute of Textiles and Clothing of the Hong Kong Polytechnic University. He would like to become a menswear designer in the future. His concept was to combine the elements of "modern", "sporty" and "professional" which reflects MegaBox's dynamic image.
All entrants were either fashion design students, practitioners or those who aspire to enter the field. The winner of the competition will have the opportunity of gaining widespread exposure for his or her work, as the winning design is intended to be worn by hundreds of MegaBox shopping mall staff. MegaBox holds the right to reproduce or adapt the winning designs of this competition for future commercial usage. It may also invite the winner to join the team led by a professional consultant to develop uniform samples for production. The new look of the frontline staff is part of MegaBox's strategic plan to distinguish itself in the marketplace and to support original Hong Kong design.
HKDC Chairman Mr Freeman Lau noted: "I am deeply impressed by the creative qualities of our young fashion designers. They have good fashion sense and a strong understanding of the business applications of design, so they were able to come up with entries that meet the requirements of both fashion and function. On behalf of the Hong Kong Design Centre, I would like to thank the academics and industry representatives for their support of this meaningful event. I am particularly grateful to MegaBox for giving this valuable opportunity to our young fashion designers and helping them realize their dreams of practising their skills in the real world."
Mr Tom Tong of MegaBox added: "MegaBox, with its new-to-Hong-Kong tenant mix, is designed to be groundbreaking in many respects. At the core of our vision is a plan to introduce a fresh new experience for shoppers in Hong Kong. In addition to its bold architectural design, MegaBox's total look features an attractive, customer-friendly image for its staff. We are pleased that the contestants' work reflects our innovative and client-oriented aspirations."
The competition drew a total of close to 40 entries. Contestants provided creative concepts in six categories of uniform: (1) customer service officers (2) cleaners (3) security staff (4) traffic controllers (5) technical staff and (6) tenant officers. As the competition was designed both as a challenge and a learning process for young designers, HKDC organized two briefing workshops to introduce the new retail and entertainment experience of MegaBox, as well as the latest trends and technologies in fashion and textile design.
There were two rounds of judging, from which ten short-listed designs were selected for today's final judging and catwalk parade. Each finalist received a subsidy for completing three uniforms in the design collection. The final winner will receive a cash award of HK$20,000, with three runners-up receiving HK$5,000 each.
Details about the competition are available at www.hkdesigncentre.org/designuniform.
About Hong Kong Design Centre HKDC's education programme supports a holistic, cross-disciplinary, collaborative and inclusive approach to design, facilitating collaboration between design disciplines and between designers and industry and commerce.
About MegaBox This retail project is developed by MegaBox Development Company Limited (MDCL), a wholly owned subsidiary of Kerry Properties Limited (HKEx: 683).
Press enquiries: t6.communications limited
Hong Kong, October 10, 2006 - The Hong Kong Design Centre (HKDC) today held the final judging and a catwalk parade of the works of ten selected finalists in Hong Kong's first uniform design competition for a shopping mall. The competition, launched in May 2006 and named "Dream Realization", was organized by HKDC as its latest initiative for promoting the use of design in business and supported by MegaBox in response to HKDC's call to the business sector.
Hong Kong Design Centre (HKDC) was formed in 2001 to support Hong Kong's drive to become a highly competitive, internationally recognized source of innovative products and design talent. HKDC serves as a vital link between the business and design professions in Hong Kong. Its goals are to encourage and promote design excellence, to establish Hong Kong as a design hub in the international arena and to add value to the Hong Kong economy.
MegaBox is Hong Kong's first 'TCM' (Totally Connected Modules) Vertical Mega-Mall, a new retail and entertainment hot-spot and the largest shopping landmark in East Kowloon. Ranging over 19 storeys across 1.1 million square feet of totally connected retail space, MegaBox is an innovative big-box retail concept, presenting customers with many new-to-Hong-Kong retail ventures and novel entertainment and leisure facilities. Incorporating Hong Kong's first international size ice rink, MegaBox will also provide a venue for a healthy lifestyle of sporting activities and self-challenge. The mall is scheduled to open in mid-2007. For more information, please visit www.megabox.com.hk.
Hong Kong Design Centre
Connie Chan (Tel: +852 3586 3085 / Fax: +852 2892 2621)
Email: connie.chan@hkdesigncentre.org
Veronica Park/Jenny Lee/Jeannie Ng
tel: (852) 2511 8388 / fax: (852) 2511 8238