China Enterprise Forms Alliance with Google to Provide Advertising Opportunities for Chinese Enterprises CE to become the first authorized reseller of Google AdWords in China
Beijing, August 8, 2005 - Google Inc. (Nasdaq: GOOG), creator of the award-winning search engine, and China Enterprise, a leading brand in IT application services for businesses, today jointly announced a partnership whereby CE will become the first company authorized to sell Google AdWordsR advertisements in China. Leveraging complimentary product platforms, this partnership will enable both companies to further develop China's e-commerce and online marketing service sector.
CE, as the first Google AdWords Authorized Reseller in China, will include Google AdWords among its internet marketing solutions, enabling Chinese businesses to leverage Google's performance-based advertising programme and reach new customers around the world. By aligning with CE, with its leading position in China's e-commerce and SME market and large customer base, Google can now provide small and medium-sized businesses in China with easy access to Google AdWords. Google AdWords enables advertisers to show targeted advertisements to Google users around the world. Advertisements appear next to Google's objective search results and are matched by keyword to the users' query. The ads thereby connect advertisers to potential customers at the precise moment they are looking for information related to the products and services the advertiser offers. Through Google AdWords, advertisers can reach millions of Google users around the world and can also generate leads across Google's network of worldwide sites, which also show Google AdWords, such as Netease and Tencent. "China's e-commerce market potential is immense. Small and medium enterprises are key driving forces in China's economic development. Increasingly SMEs are learning the economic advantages of the Internet and using it to generate wealth and ideas. E-commerce, website construction, and online marketing are strategic means for all Chinese corporations to succeed in a fiercely competitive market. CE's key clients, the SMEs, are eager to find a fair, effective, innovative online marketing platform to connect them to the world. Google is a world-class company, who leads in technology and innovation. CE's nationwide customer service, operation and technology network in China will work with Google to market AdWordsR, and to realize the dreams of the Chinese enterprises to reach out and touch every corner of the world." said P.H. Yu, chairman of CE. "Our relationship with CE will enable Google to provide more advertisers in China with a trusted way to take advantage of Google AdWords" said Sukhinder Singh, vice president of Asia-Pacific Operations for Google. "Our relationship with CE enables Google to leverage an established, market-leading salesforce to reach small and medium-sized businesses and enable them to advertise their products cost effectively to a local or worldwide audience." About Google Inc. About CE |